Is indisputable. This communication is part of the daily life of users and also of companies, shortening the distances between companies and end users. Likewise, email remains one of the main means of communication in the online sector. Think that thanks to smartphones, people can access their emails anytime, no matter where they are or what they are doing. Therefore, merging email marketing with the potential of social media is one of the best steps you can take to capture and retain customers. So, would you like to see the benefits of this type of strategy, and learn how to work with different channels? 1 why should you use facebook ads? 1.1 ►advantages of facebook campaigns 2 how to create a facebook ads campaign? 2.1 ►targeting on facebook 2.2 ► Understanding your goals 2.3 ►steps to create a facebook ad 3 how to take advantage of the benefits of a paid facebook ads campaign with email marketing? 3.1 ►advertising company mailing list for potential customers 3.2 ►tips for creating lead campaigns 4 conclusion 4.1 related articles: envia hasta 75,000 free emails! Why should you use facebook ads? Today, there are a multitude of social networks for different audiences, depending on their interests. However, facebook remains the queen of social networks for its general character and its options of use (if we only consider the data in spain, more than 21 million people use facebook every month). “through constant updating and the introduction of new tools, the public is loyal to the platform Created by zuckerberg. So, if you are thinking of starting to work with paid social media ads, even if you use other strategies like email marketing, facebook ads is one of the best options to strengthen contact with your communities. And reach more people. ►benefits of facebook campaigns along with the obvious importance of creating a good facebook ads campaign, some of the most relevant benefits for your brand are:► flexibility:the platform for managing this type of advertising offers a variety of different advertisements depending on the objectives, the place of viewing and the elements that compose it. In this vast catalog of options, it is easy to find the one that suits your needs. ► targeting: the potential reach of these campaigns is very wide and, being a social network, the platform has a lot of information about each user, so it is very easy to select who will see your ads.