The essence of building IP is to create labels, and labels have only one function: to be remembered.
This sentence is so important, please remember it.
Take a small test first, look at the following 3 sentences, who can you think of?
Who is the man who wants to immigrate humans to Mars?oh my god buy it! buy it!The world is not worth it!
It goes without saying that this is the memory point of the top IP.
With some golden sentences or some visual images, your cognition can be mobilized at any time, and the reason why you can remember these groups of labels and the corresponding people is because they are so well remembered and repeated constantly.
To prepare this article, I spent a week sorting out 4 major tag systems and 12 major tags. Take you to comprehensively sort out how to build your own IP labeling system, the purpose is to make others unforgettable as soon as they touch it.
No matter how complicated the labels are, they are all related to people.
So a simple question, what is human? Or what is a social man?
When we look at these scenes, on the occasion of a blind date, on the occasion of an interview, and on the occasion of seeing the mother-in-law for the first time, we look at people from these four aspects, four simple but affecting people's minds.
First, what are you doing?
Second, what do you look like?
Third, what are you talking about?
Fourth, what did you do?
These four extremely simple problems actually correspond to our four types of labeling systems.
Identity labeling system, image labeling system, language labeling system, behavior labeling system
The identity labeling system is called professional anchor, and the image labeling system corresponds to the visual hammer.The language tagging system is the word peg,The behavioral tagging system is called Action Gun.
Learn these four weapons, penetrate the user's mind, and let him firmly remember your IP image.
Let’s first sort out the first category of identity tagging systems.
Who are you, where are you from, and where are you going. Also, what are you good at? It is the embodiment of the identity label, also known as the professional anchor.
How to let your profession or identity be like an anchor in the user's heart and never forget it?
For professional anchors, there are three labels, namely mission vision label, professional label and value label.
Let’s talk about the mission vision label first:
1. Why do you do these things?
2. What is your goal?
Whether it can make people feel emotional or empathy when they hear it, this is a goal of our professional anchor.
For example, like Musk. The man who will immigrate humans to Mars.
How do you feel after listening to it? Anyway, after listening to it, my whole body is full of motivation unconsciously. This man is worthy of admiration.
Ma Yun's Taobao, in the past, said the most is to make the world no difficult business.
After listening to this, do you have any urge to go to Taobao to open a store? Make a fortune with Papa Ma, this is the label of mission vision.
Secondly, the professional label , which is the skill/direction you are good at.
For example, Dadong has operated millions of online education projects in the past 5 years, and has a stable output of 3000W of revenue per quarter.
There are many examples, such as the famous teacher on a certain sound, the leader of the Chinese grading team for the 10-year college entrance examination.
These summaries with numbers and rankings must be particularly prominent when we create professional labels! Because users can't remember things that are too abstract.
The third word is called the value label.
A certain sound has a wealth management blogger. The first sentence of his personal introduction is that he has never let customers lose money.
After listening to this, do you really want to give him money and let him help with financial management? There is a strong sense of value in this.
Qunxiang 641 will also often say a word, share telemarketing list 10 entrepreneurial dry goods in the circle of friends every day and bring you to know 100 CEOs. These are all value labels.
In addition, there is a skin care brand in the Netherlands that makes a lot of money in a low-key manner. His slogan is to be your skin consultant, which is also a value label.
Then you have a problem with your skin, who do you think to ask?
This is the magic of value labels.
Therefore, it is suggested that everyone needs to add some labels with a sense of value in self-introduction or daily communication, and telemarketing list anchor this kind of mind in the user's heart. Maybe someone will think of you at any time, and then contact you, pull groups, and make referrals.
The above are our professional anchor tags, namely mission vision tag, professional tag and value tag.