figure more than doubled for house Industry Mailing List mailing lists. The bottom line: while it's not wise to rely on direct marketing strategies alone, direct mail marketing clearly continues to be a viable, cost-effective strategy for gathering new business to auto dealerships and Industry Mailing List retailers. Of course, there are many variables that go in to a direct mail marketing campaign that make it more - or less - effective! Here are a few tips for automotive dealers and retailers looking to make the most out of their direct mail marketing campaigns: Make the offer more Industry Mailing List tantalizing and urgent.
Studies have shown that Industry Mailing List consumers respond more to offers that contain a coupon or limited time offer. By narrowing the offer's window to a specific time frame and making the deal juicier, consumers are more likely to act, rather than procrastinate. Add Industry Mailing List key mailers to direct mail pieces. Key mailers, combined with "lucky key" contests, are a proven way to drive more customers to your dealership location. After all, who can resist the opportunity to win a new car? Once on your location, your showfloor deals and sales staff Industry Mailing List can do the rest.
Make it easier for customers to Industry Mailing List respond to the offer. Direct mail pieces should make it crystal clear exactly WHAT they want consumers to do, and how they can go about doing it. Make calls to action eye-catching and clear, including easy-to-follow instructions Industry Mailing List such as a website landing page URL, a toll free phone number or both. Use newspaper inserts. Studies show that direct mail inserts offer the second lowest cost per lead, and they can be a great opportunity to get new customers onto Industry Mailing List your show floor.