In my opinion, these questions don't involve specific solutions, they just help me better understand what the problem to be solved is and what to ask, similar to the "why/how" of the Golden Circle.
When meeting the needs of the business side, it is inevitable to hear them discussing solutions with the PM as soon as they come up. At this time, the PM needs to help the business side think clearly about what problem the product needs to solve, why it needs to be solved, and what the goal is.
Try to avoid evaluating product opportunities to consider together with solutions, because when the solution encounters difficulties, this approach will make you give up product opportunities as well, which may be a typical "not thinking about why you do it". Phenomenon.
In the above 10 "how to evaluate the question", I think the most difficult to answer is the first question - what problem does the product solve (product value).
What problem is solved, behind the question: This requirement, what problem did the user encounter in what time and what scenario, and what result can be obtained, that is, the "user scenario" that I have been practicing repeatedly. This problem, not only the PM needs to think clearly, but also the product operation is also very important.
Last month, I received a request from the operation side, which is to let the product side support an event gameplay, let users who have just purchased the experience class share the invitation poster, and then give gold coins as a reward. The following dialogue (not the original words, roughly meaning):
Me: What is the purpose of this activity?
Operational students: Promote referrals and increase the number of referrals.
Me: What are the specific goals?
Operation classmate: Because this has not been done before, as long as it is done, it will definitely be effective.
Me: Is it possible to estimate the target based on the existing data? In addition, why was this group chosen to do it?
Operation classmate: Because our experience class has a large number of users, there are so many xxxx every month, plus this is just a casual forwarding, and you can still get rewards, isn't it?
Me: Just imagine, a user who just bought an experience course, he doesn't even know what our brand's course is like, why does he want to help us promote it? What this part of users want to do most is to have someone contact them, tell them how to take the class, and then quickly experience the content of the course. Therefore, it is necessary to encourage country email list these users to go to class quickly to improve the service efficiency and quality of CC.
Therefore, it can be seen that when we sort out the scenarios of users who have just purchased the experience class, according to our own experience, it will be "I just purchased the experience class, how do I go to class? Is there a teacher to serve me? What time do I have class? Are you ready? Who should I turn to when I have a problem with my homework?" Such scenario questions.
For this group of users, the earliest time to ask them to make referrals may be at the moment of "finishing the experience class". Rather than talking about solutions with others, you need to be clear about the purpose and context from the start.