Determining how your company can develop its personalization initiatives by capturing and leveraging the rich data that customers generate through profile registrations on your side, web site browsing and purchasing, social media interactions, and activity in offline channels, will dictate the true power of your search engine marketing initiatives and e-mail marketing in general.
These provide insight into how a renewed focus on audience segmentation and email personalization can help you: Customers' needs are changing. Email marketing needs to change along with them. Personalization develops a two-way engagement email list with customers. Consumers increasingly expect relevance in the emails they receive from companies; they want offers and content that appeal to their interests and preferences. They like to be recognized, catered to-when this happens, they are more likely to buy.
This not only goes for e-mail marketing but also keyword rich content you are developing and publishing on your site to attract an increased amount of traffic through search engine marketing. Personalization and relevance are the Holy Grail of email marketing, and today's dynamic social media environment is only raising the stakes for email marketers to cultivate customer-centric conversations. Marketers are challenged to introduce relevance and personalization into email communications and other touch points, such as web sites, online advertising, call centers, and social media pages.