A result, their advertising campaigns are always a bit “lost at sea”. Can you discover new things and make progress in your campaigns without end-to-end tracking? Sure, but there’s a reason why everyone’s heard of Christopher Columbus and almost no one’s heard of Leif Erikson, the Viking explorer who visited the Americas hundreds of years before Columbus was even born. It was that map. Leif Erikson landed in North America purely by accident. He was blown off-course en route to Greenland. So, while he—like Columbus—saw the Americas as a place of opportunity, he never went back. Columbus, on the other hand, knew exactly how to get back. And, when he set out on his second voyage, he set out with 17 ships, crossed the ocean in a blistering 21 days and established long-lasting European colonies on the new continent. The rest, as they say, was history.
Christopher Columbus’s end-to-end whatsapp database tracking changed the world. Setting up end-to-end tracking for your business might not have quite that big of an impact, but it will change your business for the better. Where Things Go Wrong Now, all of these stories about Leif Erikson and Christopher Columbus are a fine analogy, but how does end-to-end tracking actually affect businesses today? Is it really worth the effort? How important is that information you’re missing? There are three main ways that a lack of end-to-end tracking can affect your marketing performance.
Attribution problems Misdirected ad spend Missed growth opportunities To show you just how valuable end-to-end tracking can be, let’s take a look at a quick case study in each of these areas. Attribution Problems A while back, we started working with a client that had been spending about $7,000 a month on Google Ads. On the surface, it looked like everything was in pretty good shape, but they wanted to take their online marketing to the next level, so they hired us and an SEO agency to help.