A business asset is a valuable resource or item owned by a company. Businesses have many assets worth protecting. Items such as cash, accounts receivable, inventory, equipment, and buildings are all examples of business assets. Brick-and-mortar business owners would never think of handing over the keys to a store to a vendor without proper scrutiny and safeguards.
But what about your digital marketing assets? How valuable are these to your business? Your web presence is largely a digital business and marketing asset. In many cases, if you are trying to sell your business, potential buyers will want to acquire the industry mailing list assets of the business during the sale. What is a digital marketing asset? In the online world, your digital marketing asset is anything that creates visibility online and helps people find and do business with you.
They include: field website email account Social media profiles and online advertising accounts Google Here's a look at the risks businesses take with their digital marketing assets, and what can happen if you entrust these valuable resources to the wrong service provider. domain registration The most important digital marketing asset for your business is your domain name.